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American-made merino clothing designed to get you doing what you love

don't let closet chaos prevent you from doing what you love.


Wear it in, wear it out, dress it up, dress it down.
Merino is soft enough for the couch and tough enough for the mountains.

we think you deserve the best fiber on the planet.

learn more about merino magic
  • 1. Pick your knit.

    Maybe a 100% merino wool sweater? What about a cozy beanie? Or an insanely versatile, durable pair of socks? You do you.

  • 2. Sit tight.

    Your sweater will be crafted on-demand in New York. If you go the sock route, your stuff was made in the beautiful state of North Carolina.

  • 3. Do what you love.

    Go for a hike. Hang out with your friends. Hop on a plane. Whatever it is you do, do it in your new Stray Bear merino.

why merino?

stay cozy all fall long

stay cozy all fall long